Feel the Fear and Market Anyway! (Apologies to Susan Jeffers...)

It can be hard, starting to "promote" a product or service. As someone put it in an email, there's a fine line between being pushy and being brave. The more scared you are, the more you will probably come across as pushy. But if you wait till you are not scared, you might wait a very long time.
How do you know you are scared? Well, there are a few signs of fearful marketing.

1. You are never satisfied that you have the right product. Should you create your own or should you promote someone else? That question alone could occupy you for months! You'll get opinions to back up both points of view, and the fact that it depends on you. Do you like creating? Enjoy writing? Then you'll probably want the buzz of creating something new. Does that idea stop you in your tracks? Then don't waste too much time on it at the moment. Find someone else's product and stick with it. You can always get going on the creative side of things later. Just avoid "analysis paralysis" and keep up the momentum!

2. You are on an emotional rollercoaster of exciting ups and devastating downs. On the ups you get into more programmes, explore more and more avenues for creating a business, learn a little about a lot of areas. On the downs you berate yourself for the lack of progress and wonder if you are completely wasting your time. The strange thing in that both ups and downs don't go in a forward direction. Either you are standing still or just going round in small circles even if you cover a vast area. Both modalities avoid the need for decisive action. The remedy here is Focus. Set goals, and the targets on the way. Watch out for digressions, especially those that require a credit card! Here is where the task list is vital. Doing 2 or 3 relevant steps every day is better than a 1000 steps round in circles.

3. You take your eye off the ball. Something starts to work, you get sign ups and yet somehow "forget" about this last, this topic which was working for you. It is similar to number 2, but is a more active kind of self sabotage. You are beginning to be successful and you can't stand it. Perhaps you lose interest in the niche, decide you don't know what to say, and you stop creating the autoresponder messages...But you still pay for the autoresponder. You are being your own worst enemy. This is where belonging to a good forum of marketers can really be useful. You could ask for someone to check in on your progress or ask for assistance in keeping up your content creation. There are sites like Affordable Words, which will create a bundle of articles for a few dollars.

No wonder that many internet marketers find they must have a major personal breakthrough in self development before they find significant success online. Or as the Abraham-Hicks teaching would have it, they must Allow their good to come to them, whilst making reasonable effort. Don't procrastinate, don't be a perfectionist, take one step at a time and allow success. Simple really! Susan Jeffers had it right all along.